About
Jessie Wiegand
Founder & Creative Director
Sometimes you need a Ravenclaw on your marketing team. That's why I started Story & Pen, a boutique marketing agency for brands that want to lead with thoughtful stories and hand-crafted content.
I believe the best marketing campaigns connect people because they show true value in a beautifully human way. My favorite campaigns communicate playfulness, introspection, and understanding to bring customers and brands together for meaningful interaction.
I'm not here for the ordinary transaction, I'm here for the the extraordinary relationship.
It all starts with a story.
Curiosity isn't just a character trait, it's a virtue, and it's one I strive to cultivate in every area of my life.
I ask questions, and I actually care about your answers.
I didn't set out to be a marketer. As a lifelong writer, I kept finding myself slipping into roles as the newsletter editor, social media manager, and media contact for the organizations I served. Even though I have college-level training in marketing, most of what I've learned has come through innovation and experimentation as I've worked alongside other talented communicators.
Here are some of my favorite ways to showcase a brand's story and help them connect with new and existing customers:
- Lead generating email campaigns and ebooks
- Conference and event attendance
- Direct mail campaigns (postcards, letters, and gift boxes)
- Market research
- Brand identity and style development
- Marketing strategy and planning
- Full-channel audits and consulting
- SEO blog planning, writing, and editing
- Multi-channel campaign creation and tracking
- Multi-media storytelling (video and photojournalism)
Let's have a conversation about where you are, who you should reach, and what we can create together to meaningfully engage with the right audience. I can't wait to get started!
My Core Values
Dignitas Pulchritudo Gratia Celebratio Genuina Fides
Where you'll find me...
