April 29, 2026 · Jessie Wiegand

Why I Started Story & Pen

Communicating interesting things comes naturally for me, and I had no idea that passion would morph into a marketing career.

I’ve always been a curious person. From the natural world to the tech world, I become obsessed with new things and ideas with a drive to learn and understand. My detail-oriented personality gives me unique insight into people, problems, and possibilities, and those skills help me understand customers, products, and markets in a variety of business situations.

After years of working for community organizations, nonprofits, and businesses, I decided to start Story & Pen to focus on the parts of marketing I really love: meeting entrepreneurs and showcasing their strengths.

I have a soft spot for entrepreneurs.

There’s something about a person who will run with their ideas even when they’re the only one in the race. Whenever I meet an entrepreneur, I’m immediately fascinated with their drive and intensity and also calculating the ways I could support their ideas with systems, processes, and foundations that will help them achieve their goals. As they share their passion, I’m creating sticky notes of to-dos in my mind. It’s a powerful creative combination.

Marketing can’t say everything, so it should focus on the best things.

In my experience, entrepreneurs want to tell everybody everything. Their intensity is understandable because they often have groundbreaking ideas and products. However, good marketing is about getting the right messages to the right people, and that’s where I shine.

I understand people and the power of words.

The strength of Story & Pen’s services is Brand Storytelling. I help entrepreneurs clarify their messages, create cohesive cross-channel marketing systems, and target the right people. Through a combination of research, discovery, and application, I help create a solid story for brands with words, images, and strategy.

Leverage my strengths for your success.

I fell into marketing by helping the people and organizations I cared about share themselves with the world. I’m honored every time an entrepreneur invites me into their story. If your brand needs a refresh or a new perspective, I’d love to discover what we can create together. Let’s talk!

Request a consult.

  • marketing
  • brand voice