Stories · Solopreneur

Wendy Thibodeau

Photojournalist

Wendy Thibodeau Photography

More Than Weddings: Capturing Intimacy in Action

Wendy Thibodeau photographing a couple during a session

With over twenty years of experience, Wendy’s photography is the perfect blend of intuition and mastery. Her keen eye and open heart catch the most subtle moments and translate them into a visually stunning memory that captures the essence of her subject’s special moments.

The Back Story: Where We Started

After using the same website and social media strategy for years, Wendy started noticing that her online presence wasn’t adequately representing her style or her standards. She was gaining new clients through referrals, but her funnel for reaching new audiences felt like it was drying up.

“I know the value I give my clients, but I don’t think my website and marketing efforts are really expressing that to the world.”

The Rewrite: What We Did

  • Using her photographs for inspiration, I developed a Brand Style Guide that represents Wendy’s personality, voice, and aesthetic. She now has signature colors, fonts, and usage guidelines for her website, social, and print media.
  • Updated WendyThibodeau.com, her main website, implementing the new style guide, fresh graphics, and more compelling copy.

The Next Chapter: Where We’re Going

  • SEO optimization on entire site and photo galleries
  • Marketing Strategy Report: Comprehensive research into new markets, strategies, competition, opportunities, and target audience
  • Three-month plan for updates and launching new campaigns

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